Did you know that there are established, standard methods and approaches for how to best accomplish your marketing goals? Of course, there are several frameworks to support different content strategies.
Please review the following content related information - we hope it helps. Get in touch if you have questions, this is just the tip of the iceberg.
| Framework | How it's commonly used | Where it's commonly used | Example |
|---|---|---|---|
| PAS Framework | Structure copy to be clear, concise, and persuasive. It starts by identifying the reader’s problem, agitates it, and then offers a solution. | Landing pages, email marketing copy, blog posts, presentations | On a holiday website. Problem+Agitate: Finding the perfect hotel can be stressful. Almost too stressful to bother. Solution: Offer a way to make it less stressful and explain the outcome. |
| PPPP Framework | To make a promise, create a mental picture, offer proof, and then push for action. | Sales letters, advertisements, marketing campaigns | In a sales letter. Promise+Picture: Promise a desirable outcome. Create a mental picture of the benefits. Proof: Offer proof that the benefits are attainable. Push: Call for action to attain the benefits. |
| BAB Framework | Highlight the situation before, the desired situation after, and bridge the gap between the two. | Testimonials, case studies, product descriptions | In a case study: Before: Describe the initial situation or problem. After: Describe the improved situation after using the product or service. Bridge: Explain how the product or service helped achieve the improvement. |
| AIDA Framework | Attract attention, generate interest, create desire, and call for action. | Advertisements, sales letters, social media posts | Attention: Attract attention with a compelling headline. Interest: Generate interest by describing the benefits. Desire: Create desire by explaining why the product or service is needed. Action: Call for action to purchase or learn more. |
These frameworks are commonly used in various types of copywriting and marketing to structure persuasive messages and drive action.
The PAS Framework is especially useful for landing pages and email marketing copy, but it can be adapted for use in other types of writing as well. The PPPP Framework is often used in sales letters, advertisements, and marketing campaigns. The BAB Framework is commonly used in testimonials, case studies, and product descriptions. The AIDA Framework is frequently used in advertisements, sales letters, and social media posts.
Ultimately, content strategy depends on your goals, capabilities and budget. We'll work with you to craft a forward-thinking approach that fits your needs. Get in touch.